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Zeynep Iyigun | W. Chan Kim – Renée Mauborgne

W. Chan Kim – Renée Mauborgne


  • 27 Aug


  • zeynepiyigun

The metaphor of red and blue ocean describes the market universe. The creators of these concepts, professors W. Chan Kim and Renée Mauborgne answer our questions after the expanded edition of Blue Ocean Strategy

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